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What's your 2026 lead source mix? Post your split

by InsuraCentralStaff2mo ago1 views

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The lead market moved this year: one-to-one consent, higher aggregator prices, self-generated ads getting normal, direct mail holding up in some places and not others. Post your actual mix so agents can see what a working book looks like in 2026.

Format that makes it useful:

  • Product: final expense, mortgage protection, term, IUL, mix
  • Channel: phone, field, hybrid
  • Sources by percentage of monthly lead spend: direct mail, digital vendor, self-generated ads, live transfers, aged, referrals and book
  • The source you cut this year and why
  • The source you added this year and why

No vendor pitches. Vendor names are fine when they come with your own numbers. Client details never.

We'll keep this one pinned in the room for a while so it collects real answers over the year.

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