Nationwide IUL and term: a household name for clients who ask 'who is this company'

Nationwide's advantage is the one every agent understands: clients have heard of it. That matters most in IUL, where trust in a long-term contract is the sale.

IUL. Indexed universal life with accumulation and protection-oriented designs, living benefits riders on some versions, and a standard cap and floor structure. Illustrate conservatively.

Term. A competitive term line that sometimes wins the comparison and always benefits from the name.

Where it fits. Clients who will not buy a permanent policy from a carrier they haven't heard of, and clients who want living benefits with a recognizable brand.

Process. E-application, standard underwriting, illustration signatures.

Client conversation. The name does the introduction; the product details still have to be explained fully.

Does the brand recognition actually change your close rate on IUL, or is it product and price?