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The FE phone presentation structure that keeps the draft from bouncing
by InsuraCentralStaff1mo ago1 views
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A phone presentation that closes but lapses at month three isn't a close. Here's a structure that front-loads the things that keep the policy on the books.
- Who and why, in their words. Get the beneficiary's name and the reason the client picked up the phone. That sentence comes back at the end.
- The money conversation early. Ask what day of the month the check comes in and what day the bills clear. The draft date is chosen there, not at the end.
- Health questions as a conversation, not a quiz. Medications first: they tell you more than the client remembers. Ask "what do you take that for" instead of reading conditions.
- One option, sometimes two. Level if they qualify. Graded only if they don't. Presenting three prices is how people pick the cheapest one and lapse it.
- Verify the account, not the intention. Routing and account number read from a check or the bank app, never from memory.
- The recap, in their words again. "So the coverage is for your daughter, so she isn't going to a funeral home with a credit card."
- The 30-day call. Scheduled before you hang up. Most lapses are surprises at the first draft.
Adjust for your carrier's application flow and phone-interview requirements. What step do you do differently, and what did it do to your persistency?